How Do You Leverage Media for Buying Machine Tools?

3. November 2016

If you’re reading this, then congratulations—you use media. In fact, you probably use all sorts of media in your day-to-day tasks. Trade magazines, e-newsletters, OEM and distributor websites, trade shows, webinars, blogs, and social media are some of the most important types of media used by the average manufacturing technology buyer.

How do we know?

Gardner Business Intelligence (GBI), a partner of Techspex, publishes an annual survey to thousands of manufacturing professionals asking just where, when, why and how they use media in the course of their work, particularly as part of the capital equipment acquisition process.

Take the 2016 Media Survey

Click to take the survey and see how your practices compare.

GBI has launched the 2016 Media in Manufacturing survey, and it doesn’t take long to complete. Click here to go to the survey and be among the first to see how your media opinions and practices compare to others in the industry. Your responses will be shared in aggregate only, and your contact information will be used only to send the results to you.

Here are some key findings from 2015’s media usage survey:

  • Manufacturers that made a capital equipment purchase within the last year said they relied most heavily on trade magazines, supplier websites and industry events like trade shows and conferences.

  • The majority of manufacturing purchases were influenced by at least three people.

  • Nearly 70 percent of respondents said they look for products or services at least once per week.

  • Social media adoption increased for the fourth consecutive year, with LinkedIn and YouTube reported as the most useful sites for buyers. 

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