DMG MORI opened its Pfronten, Germany, plant to more than 8,000 visitors including journalists and customers for its annual open house January 26-29. Ninety machines were on display spread throughout 4,200 square meters of floor space, including six world premieres:
The CTX Gamma 3000 TC second generation turn-mill, with an extended turning length of 3,050 mm;
The DMU 160 P DuoBlock fourth generation universal milling machine, the largest model in its series with a work envelope measuring 1,600 × 1,600 × 1,100 mm;
The DMU 210 P second generation universal milling machine equipped with an intelligent cooling system to boost precision and long-term accuracy;
The DMU 600 Gantry linear XXL, a gantry-style machining center that can accommodate workpieces weighing as much as 150,000 kg;
The Dixi 125, the smallest in its series of high-precision milling machines designed for workpieces ranging to 1.250 mm in diameter; and
The Ultrasonic 20 linear second generation machining center, equipped with SmartSonic technology to automatically implement the ultrasonic frequency that is best suited to the actuator and tool.
That all these premieres build on past generations speaks to a point brought up during the event. In a press conference, DMG MORI President Dr. Masahiko Mori noted that the company is focused on improving the performance of existing machines, and placing an increased emphasis on streamlining its product line. The company aims to reduce its product offerings from around 300 to about 220 over the next year, with an ultimate goal of reducing that further to 150 or 160 total.
Along with consolidating the lines, the company is also moving toward more standardization, with components that will be interchangeable across products. For instance, a wheel-type toolchanger prevalent on machines throughout the plant is one such component. The modular ATC is a replacement for chain-type magazines and is said to be easy to maintain; one through five wheels can be combined on a single system. Standardized physical components like this simplify machine tool building and assembly, and make it easier to produce and supply spare parts to customers. Combined with the Celos control used across DMG MORI machines, the strategy also supports the implementation of process tracking and data-driven manufacturing.
Dr. Mori and Dr. Rüdiger Kapitza, DMG MORI chairman, also spoke about the company’s recent decision to serve U.S. customers directly rather than through distributors. In order to support this move, DMG MORI will open more technical centers as well as employ more local agents who can act as training and support personnel for customers. By providing a more direct link to users, DMG MORI hopes to provide better solutions to its users and also acquire more direct feedback to help it improve its products.
The press conference included announcements of several new technical centers worldwide, including Moscow, Russia, (opening May 23, 2016) and Seoul, South Korea (opening during the second quarter of 2016).
This is a version of a blog post originally published by Modern Machine Shop.